ខ្មែរ
English
Lacoste, a French designer sports brand, welcomed An Yujin, leader of the K-pop girl group IVE, as an official brand ambassador for South Korea on April 8th.
Recognized for her vibrant persona and distinctive fashion sense, Lacoste believes that her stylish flair and global impact align perfectly with the brand’s vision, making her an ideal ambassador.
Not long ago, Yujin attended the 2025 Fall/Winter Collection at Roland Garros Stadium in Paris, officially kicking off her partnership with the brand. This collaboration is set to grow with the upcoming 2025 Spring/Summer season campaign.
An Yujin expressed her excitement, stating, “As a K-POP artist, I constantly try new styles and challenges on stage, which I believe resonates with Lacoste’s spirit. I’m looking forward to showcasing the brand’s unique elegance worldwide through this collaboration.”
