The Girl’s Got It

It’s not what you wear but how you wear. A style lesson served up at Tommy Hilfiger’s carnival show that featured the planet’s most well-loved face – supermodel Gigi Hadid and her so stylish it hurts wardrobe. The collaborative effort with the supermodel was just what the American institution to kick start is buy-now-wear-now digital debut.

Banging on Hadid’s multi-faceted personal style – the festival girl, the pop girlfriend (of Zayn Malik), the sporty cool, the off-duty model – eager fans responded at lightning speed to her Instagram postings, allowing the brand to crowd-source the hits of the collection in a matter of minutes. This is shopping made easy. We’ll have what she’s having, thank you very much.