K-pop remained the most in-demand celebrity endorsers. From beauty and fashion to technology and food, they became the faces of numerous brands.
Here’s a list of the K-pop idols who who starred in the most advertisement in 2024.
MALE IDOLS:
Cha Eun Woo with 23 ads:
- Chaumet
- Dior Beauty
- Dior Fashion
- Dunkin’ Donuts
- Liber Classy
- Skechers
- Giordano
- Subway
- Chung Jung One Homins
- The North Face
- Ricola
- Hanwha Life Insurance
- Cornetto
- Milo
- Sprite
- Bodyfriend
- Nescafé
- Saint Laurent
- Calvin Klein
- LG U+
- Norang Tongdak (Yellow Chicken)
- Daesung MiMac
- Honorary Ambassador for Visit Korea Year
RIIZE with 13 ads:
- GESKE
- EUID
- Louis Vuitton
- Bacchus-Flavored Jelly
- Woori Bank
- Etude
- Android
- Fanta
- McDonald’s
- National Geographical
- Lotte Duty-Free
- Bench
- Richeese
SEVENTEEN’s Mingyu with 8 ads:
- Innisfree
- Nike Jordan
- UNOVE
- Calvin Klein
- L’Occitane
- Dior
- Allo Bank
SEVENTEEN’s Hoshi with 7 ads:
- Jongga
- OPPO
- d’Alba
- Diesel
- NARS
- Acme de La Vie (ADLV)
- Cass
TWS with 7 ads:
- Milkis
- Shinsegae Duty-Free
- Kangol
- Mediheal
- 3CE
- Skoolooks
- Celine
FEMALE IDOLS:
NewJeans with 16 ads:
- Coca-Cola
- Stonehenge
- Hyundai Duty-Free
- Nike
- Shinhan Bank
- Calvin Klein
- OLENS
- Karen
- ESSENTIALS
- SK Telecom
- Pepero
- Lotte Zero
- Indomie
- Honorary Ambassador for Korea Tourism
- Promotional Ambassador for Seoul Fashion Week
LE SSERAFIM with 10 ads:
- Louis Vuitton
- Goobne Chicken
- Jim Beam
- NBA
- Andriod
- Gelato Pique
- Sony
- Lumine Department Store Christmas Campaign
- Indeed
- Mom’s Touch
aespa with 10 ads:
- Chopard
- KB Kookmin Bank
- Lotte Duty-Free
- Nabati
- Mise-en-Scène
- Refrear
- Pokémon GO
- Andriod
- McCafé
- Honorary Ambassador for Incheon Airport
Jennie with 8 ads:
- Chanel
- HERA
- Calvin Klein
- Adidas
- Maison Kitsuné
- Jacquemus
- Gentle Monster
- Tamburins
- Beats
IVE’s Jang Won Young with 8 ads:
- Innisfree
- Miu Miu
- Hapa Kristin
- Eider
- Amuse
- Rolarola
- Kérastase
- Tommy Hilfiger
IVE’s Ahn Yu Jin with 8 ads:
- Dongwon Tuna
- CLIO
- Fendi
- NEPA
- Soonhari Lemon Jin
- Hana Bank
- Mardi Mercredi
- Maxim Supreme Gold
aespa’s Karina with 8 ads:
- Krush Beer
- Converse
- Yves Saint Laurent Beauty
- Vita 500 Zero
- Prada
- Nordisk
- MUSINSA Beauty
- Shinsegae Department Store Christmas Campaign